Draft three headline variants that promise the same outcome with different angles, then rotate them equally. Attach analytics, heatmaps, and a short survey on exit. Track clicks to the call to action and email confirmations as your primary learning signals, not vanity metrics.
Ask for a small deposit, a refundable preorder, or a paid pilot to gauge real intent. Explain clearly what buyers receive and when. Keep the checkout simple, offer instant refunds if things change, and record objections to refine your offer and messaging.