Pick Airtable for relational ease, Notion for flexible docs, or Google Sheets for familiarity. Model status, owners, due dates, channels, and assets. Make fields human-readable, then add automations that create docs, folders, and tasks upon record creation, making the database feel like a calm, helpful colleague who prepares everything before your team even asks.
Zapier, Make, or n8n catch triggers from forms, databases, and editors, then transform payloads, enrich metadata, and route updates. Use filters to prevent noise, retries for resilience, and thoughtfully named steps for maintainability. Alerts reach the right room, sparing everyone the dreaded notification firehose while ensuring nothing critical goes unseen during busy campaign launches.
Ghost or WordPress publish articles, Webflow renders landing pages, and Mailchimp, Beehiiv, or Substack deliver newsletters. Standardize content models and asset paths to reduce lock-in. When priorities shift, mappings move with you, preserving archives, links, and segmentation without painful migrations, last-minute hacks, or frantic weekend rebuilds that derail schedules and fray already stretched teams.